Development of the visual identity and informational platform of the World of Us (WoU) project, which also unfolds as an educational metaverse, created and managed by TALES. The project is inspired by gamer culture to address cultural topics such as ancient mythologies and environmental issues such as nature preservation. The work involved creating the brand "World of Us" and its manual; designing and developing the informational website focused on parents, guardians, educators, and youth; content research; and creating graphics for social media and special events.